Wednesday, July 25, 2007

"Just Say Thank You" to Limpieza

I am starting a new public relations campaign in Madrid. I am sure it will be a big success. The new campaign is "Just Say Thank You" to the Limpieza crews.

Gone will be the days when people walk past and ignore these stalwart beacons of cleaning, tirelessly clearing away all your cigarette butts, botellon bottles, and your dog's shit because you won't pick it up. Just stop and say "Thank You" guys and gals of the fluorescent green suits, I always do (and it freaks them out). I know Madrilenos toss shit all over the place because they know Limpieza will pick it up. In L.A., no one cleans up after us. If we throw something in the street - there it will stay until it is washed into the sea at Santa Monica beach for the dolphins to eat - Nice! But in Madrid, you can be a guarro, no problem. People will barely look askance when you toss crap into the street. In L.A., you will get major dirty looks (and a fine!) and you deserve it.

Actually, I think the Limpieza crews are enabling Madrid to continue with it's nasty habits. How about if they stopped cleaning up after everyone and their dogs? What if no fresh clean water was cascading down dirty streets from high powered hoses? Would people use the papeleros? I wonder. The least we can do is thank them. I know it is a good job (I guess) in Spain land but wow, how do they get job satisfaction when no one tries to help out. People just immediately throw their crap in the street right after Limpieza has swept it up - day in and day out. There is even trash pick up every night! You would think they could get the trash into the bins.

So Madrilenos - Just say "Thank You" the next time you see a green suit. Without them, and with your habits, Madrid would be a dump - let's be honest.

1 comment:

Katie said...

haha, great minds think alike! must be an american thing...